My followup to my original response.
Don, great topic. As a Seattle Fair producer myself I have a few thoughts from experience. Book fairs are the new open shop. Exhibitors are the single biggest draw and an important source of attendees. They need to contact their customer list regarding the show. Show producer(s) need to build a show mailing list. We have an hourly drawing worth a $20 Gift Cert winners can use with any dealer at the show. Drawing slips require customer contact info; our single best customer acquisition method. Also solicit a variety of exhibitors so offerings are not top or bottom heavy, but a mix for a range of buyers.
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